What Others Say

"In the software industry, there’s a legendary kind of developer called a “unicorn” — a rare person who can write code and design UI. Russell is like a unicorn for finance: he combines precise financial analysis with strategy and, more importantly, values. Russell’s helped Pathwright make better, more confident decisions by giving us clear, relevant snapshots of our financial position. He’s helped modernize our financial tech & services stack, saving money and time for better results. But more than that, Russell presents the money side of the business with an energy and values alignment that motivates — not only informs — the leadership and team."

"I've partnered with Russell for over a decade across diverse companies, from high-growth startups to established organizations. Russell is a pleasure to work with and consistently delivers unparalleled insight into complex financial challenges unique to our sector. His ability to navigate rapid scaling, regulatory demands, and capital allocation needs—while aligning with our long-term strategic vision—is invaluable. Russell quickly identifies the core business drivers and crafts precise, actionable financial strategies that support sustainable growth and operational efficiency. His approach is both innovative and deeply attuned to the needs of the longevity industry, making him an ideal financial partner for any company aiming to balance aggressive growth with financial stability. I highly recommend Russell to any business leader seeking a trusted partner who brings clarity, adaptability, and a values-aligned perspective to financial health."

"Russell has been a transformative partner for Talent Realized. His strategic approach to AR operations and implementation of AI-driven finance tools have streamlined our processes and improved efficiency. Russell guided us through an effective pricing strategy and optimized owner compensation, aligning our financial structure with our growth goals. His expertise has truly elevated our financial operations and positioned us for long-term success. I highly recommend Russell to any founder looking for a trusted advisor who brings both strategic insight and practical solutions to the table."

"Russell has been invaluable in optimizing our business model and guiding our pricing strategy for maximum impact. His expertise was critical in the successful launch of our new product, and his efforts to streamline our finance and accounting stack brought much-needed efficiency to our operations. Russell also provided invaluable support in structuring our business and cap table, laying the groundwork for future growth, and assisted us through an equity raise with strategic insight and precision. I highly recommend Russell to any organization seeking a financial partner who excels in both strategic planning and operational execution."

"Russell provided us with a strategic financial plan that has made a significant impact on our business. His approach improved our cash flow, moderated our business leverage, and optimized owner compensation for maximum tax efficiency. Russell's expertise has not only enhanced our financial health but also positioned us for stronger, more sustainable growth. I highly recommend Russell to any business owner seeking a thoughtful, results-driven financial partner who truly understands how to optimize financial strategy."

"Russell has been instrumental in restructuring our existing business model and financial strategy to set up our new company for long-term success. He’s helped us build a bridge to the future, creating optionality and multiple paths forward that give us flexibility and confidence. Russell’s strategic approach has transformed how we view our financial foundation, ensuring we’re well-prepared for whatever opportunities lie ahead. I highly recommend Russell to any business leader looking to secure their company’s future with a forward-thinking, adaptable financial strategy."

"Russell has been instrumental in driving transformative value and efficiency across our organization, helping us turn the business around after losing a major revenue stream. His strategic insights and hands-on approach strengthened our financial foundation, leading to a substantial increase in our business valuation. Russell led a comprehensive finance transformation, drastically reducing costs from 10% to 2.5% of revenue, and enhanced transparency in our financial systems. His efforts in modernizing our accounting, payroll, and banking relationships have rebuilt trust and clarity in our financials. I highly recommend Russell to any leader seeking a partner who can elevate financial performance and drive sustainable growth."

"Russell has been a game-changer for our business, leading a turnaround to consistent profitability and solid cash flow coverage within just three months. He modernized our finance and accounting stack, implementing the right tools to bring efficiency and clarity to our financials. Russell also helped secure term financing that has provided the capital we need to operate confidently and position ourselves for growth. His strategic structuring of our business has set us on a path to scale sustainably. I highly recommend Russell to any business looking for a seasoned financial partner who can bring immediate results and long-term value."

"As CEO of SmartTab, I can attest to the pivotal role Russell Fette has played in refining our business management and financial strategies. Russell's insightful analysis and strategic guidance have streamlined our operations and significantly deepened our understanding of our business, leading to a substantial increase in our company’s valuation. His contributions have been central to our enhanced profitability and operational efficiency, making him an invaluable asset to our team."